Your Social Media isn’t for YOU
I would like to start this post by saying yes, I know this title sounds a little crazy.
Social media was created for people to share their stories, their experiences, THEIR life. So logically, social media is for you individually, right?
Wrong.
Although social media was in fact created for all those reasons above, if you’re using social media to sell your services, promote your business and reach your business goals, your social media INS’T for you.
It’s for YOUR audience.
Who are you trying to sell to? Who needs to know about your products? Whose pain points do you need to solve with the content you are sharing?
Sharing what YOU THINK people want to hear or see from you will just lead to low engagement and frustrations when the content you worked so hard to create goes unnoticed.
Instead, focus on LISTENING and ENGAGING.
Like every aspect of marketing, social media isn’t any different when it comes to testing, experimenting with new strategies and listening to what your audience wants from you.
Your community won’t care about your latest release, your new class or your freebies, if you aren’t making an effort to understand them and meet them where they are with the solution your business can provide.
“May, what does this look like in action?”
It’s great that you asked!
First thing is first: if you’re creating content without knowing the problem you solve and who you’re solving it for, pause your content brainstorming and work on that first. Continuing to create content without direction will leave you feeling lost and unheard.
Next, make sure your brand/business is relatable by giving it a personality. Give people a way to connect with your brand whether that is through your mission and values, the way you present your content (colors/copy/designs) or movements you create (ex. @spacetimemonotasking is creating the Bare Minimum Monday Movement).
Then, you want to create a baseline of content that you think will be helpful for your audience. Make sure to create content that speaks to your audience in various different stages (content that helps them understand why they need you, content then helps prove why they should listen to you, etc).
Test this type of content out for 1 to 2 months in order to gather enough data.
Once you’ve tested with your content, make adjustments as needed. What did people connect to the most? what type of content generated the most likes? Which post had the most saves? You’ll want to incorporate more of these throughout your strategy.
Continue to test with various metrics including posting time, number of posts per day, content type and always make note of what is working and what isn’t.
Remember, your audience doesn’t need to be told that you’re the best, that you solve their problems, or that your methods are the way to go.
They need to connect with your stories, feel their needs being met, and be able to relate enough to your brand to WANT to purchase from you.
If you’re selling, make YOUR social media about THEM.
Phew. I needed to get that off my chest haha.
Happy Socializing!
